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Tuesday, August 23, 2011

Brioni to terminate womenswear line - Telegraph

Brioni to terminate womenswear line - Telegraph:



A model wears a creation from the Brioni autumn/winter 2011 collection at Milan Fashion Week. Photo: REX
Italian fashion house, Brioni, is shutting down its womenswear line at the end of this month and ending their contract with creative director, Alessandro Dell'Acqua. Brioni's Italian plant, which exclusively manufactured the womenswear collections, is to end production in September.
Having parted ways with his eponymous label in 2009, Dell'Acqua joined Brioni last year with plans to open eight to 10 new stores, and grow the womenswear line.
The appointment of Alessandro Dell'Acqua represents the Group's desire to strengthen the womenswear collection, which has been source of great satisfaction for some time' said Andrea Perrone, president and CEO of the Brioni Group, at the time.
Though all parties have declined to comment, according to WWD these plans may have gone awry amid ongoing talks between Brioni and French luxury conglomerate PPR, who are interested in an acquisition of the Italian brand.
It is not yet clear whether the label will present at womenswear collection duringMilan Fashion Week , where they are scheduled to be showing on September 25.


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